July 15th, 2018

LinkedIn released an article back around May 2016

 Find Curtis-Christopher Wragg ⟺ on Linkedin 

LinkedIn released an article back around May 2016 about digital disruption and how it has revolutionized the sales and marketing landscape.
​
“In the traditional model, marketing tells a targeted group what to want. Then sales tells them why they want it and takes the order—this model is less effective now that buyers are more active in information gathering. They know what they want and why. When today’s buyers have questions, they search for answers online instead of relying on information from a salesperson.  Sales and marketing must align themselves to a new shared set of goals to reach buyers.”

In the writing, LinkedIn did a great job preparing people for the social selling revolution of the past few years—mantra, “get started with social selling on LinkedIn,” brilliant.  Now their mentioned periodical, executed the objective in five short, yet purposeful chapters.

• Why social selling?
• The value of social selling--
• Who owns social selling?
• How can you operationalize social selling?
• Making social selling the new norm--

The read is 10-15 minutes and for you track stars that cover ground fast and well, its 30 pages—time yourselves.